Food imitations

This guidance is for England, Scotland and Wales

This guidance focuses on products that look like or imitate food but are not food. It is an offence to provide products that look like food and can cause injury or a health risk because of this.

Laws covering food-imitating products

A number of laws prevent the sale of potentially dangerous food-imitating products:

• Food Imitations (Safety) Regulations 1989
• Regulation (EC) No 1272/2008 on classification, labelling and packaging of substances and mixtures
• Regulation (EC) No 1223/2009 on cosmetic products (enforced by Trading Standards in the UK by the Cosmetic Product Enforcement Regulations 2013)

Food Imitations (Safety) Regulations 1989

These Regulations prohibit the marketing, import and manufacture of products that look like foodstuffs but are not, in fact, edible. In particular they prohibit the supply of goods that have one or more of the following in such a manner that people, particularly children, could confuse them with food and put them in their mouth, and suck or swallow, which may cause death or injury:

• form
• odour
• colour
• appearance
• packaging
• labelling
• volume

Injury can include choking, strangulation, cutting, poisoning, or even causing a child to vomit.

Regulation (EC) No 1272/2008 on classification, labelling and packaging of substances and mixtures

Under this Regulation, dangerous preparations such as detergents, drain and oven cleaners, glues, polishes, etc must not be supplied in a shape that:

• attracts the active curiosity of children
• misleads consumers
• looks like packaging for:
  • food (for animals or humans)
  • medicines
  • cosmetics

Regulation (EC) No 1223/2009 on cosmetic products

This Regulation states that a cosmetic product must be safe for human health when used under normal or reasonably foreseeable conditions of use, taking account, in particular, of the following, which should not endanger the health and safety of consumers due to confusion with foodstuffs:

• presentation (and in particular its form, odour, colour, appearance, packaging)
• labelling
• volume
• size

How to assess whether a product is safe

In order to assess whether a product can cause injury or a risk to health, any appropriate designated standards* could be used. For example, the EN 71 series of standards covers the safety properties of toys and would be suitable to assess, for example, whether a food imitation releases a small part that could cause a choking hazard or contains a prohibited chemical such as lead or cadmium.

[*'Designated standards' are those approved by the Secretary of State and published by the British Standards Institution (BSI).]

The following are examples of products that have been deemed to be food imitating and could cause injury or harm to health.

Potentially unsafe food-imitation products

Relevant standard(s)	Product		Hazards and examination points
BS EN 71-1: Safety of toys. Mechanical and physical properties BS EN 71-3: Safety of toys. Migration of certain elements	Wooden apple		Choking hazard Toxicity - paints
BS EN 71-1: Safety of toys. Mechanical and physical properties	Candle		Choking hazard
BS EN 71-1: Safety of toys. Mechanical and physical properties BS EN 71-3: Safety of toys. Migration of certain elements	Christmas decoration - polystyrene lollipop		Choking hazard
BS EN 71-1: Safety of toys. Mechanical and physical properties	Decorative 'I Love Chocolate' magnets		Choking hazard Magnets are easily detached and, because they attract each other, can cause serious damage when passing through the intestine (blockages, perforation of the intestine)
BS EN 71-3: Safety of toys. Migration of certain elements	Naphthalene moth balls		Naphthalene may cause irritation, burning and poisoning
BS EN 71-1: Safety of toys. Mechanical and physical properties	Decorative candle		Choking hazard Grapes break off
BS EN 71-3: Safety of toys. Migration of certain elements	Cooling element resembling ice cube bags. The translucent cubes contain distilled water and ethylene glycol		The product poses a chemical risk because the liquid contains ethylene glycol, which can be toxic if swallowed
BS EN 71-1: Safety of toys. Mechanical and physical properties	Decorative candles		Choking hazard
BS EN 71-1: Safety of toys. Mechanical and physical properties BS EN 71-3: Safety of toys. Migration of certain elements	Christmas decoration in the form of a cupcake made of expanded polystyrene		Choking hazard
BS EN 71-1: Safety of toys. Mechanical and physical properties BS EN 71-3: Safety of toys. Migration of certain elements	Decorative candle in the shape of a chocolate cake topped with cream and blackberries, packaged in a box with a cardboard base and a clear plastic cover, tied around with a brown ribbon		Choking hazard
BS EN 71-3: Safety of toys. Migration of certain elements	Shower and bath gel, wild strawberries		Product's detergent content represents a serious health risk (toxic pneumonia)
BS EN 71-1: Safety of toys. Mechanical and physical properties	Lip glosses packed in plastic mini pots in the form of little tarts (chocolate and strawberry sprinkle, cherry feast, violet fancy, etc)		Choking hazard
BS EN 71-1: Safety of toys. Mechanical and physical properties	Two fragrant novelty soaps, in the shape of a cake slice, in plastic wrapping		Choking hazard

Trading Standards

For more information on the work of Trading Standards services - and the possible consequences of not abiding by the law - please see 'Trading Standards: powers, enforcement and penalties'.

In this update

No major changes.

Last reviewed / updated: November 2023